Enhancing audience connection via proactive & reactive engagement.
Engaging with your audience is crucial to establishing trust and fostering meaningful connections. However, it’s important to recognize there are different types of engagement you should be incorporating into your brand’s strategy.
The two types of engagement are known as proactive engagement and reactive engagement, both of which are practices we embrace here at Nella Marketing. Let’s break them down.
Reactive engagement is reacting to likes, comments, and interactions you receive on your social media feeds. It shows your audience that you see and appreciate their engagement with your content, encouraging them to continue interacting with your brand. To us, this is the base level of engagement.
Proactive engagement goes a step further. Our goals with proactive engagement are to make sure your brand’s name shows up on your audience’s feeds, create a community, build trust, and engage in relevant conversations with your audience. Through this type of engagement, we can track what’s working and what’s not. Proactive engagement allows us to understand your audience’s needs and preferences and position ourselves as a reliable voice in their online space.
Regardless of its type, engagement is an essential component of Nella Marketing's mission to deliver a sensory customer experience. Through engagement, you can establish a connection with your audience, which keeps your brand at the forefront of their minds when they're ready to take action.
If your brand’s strategy lacks engagement, we can help. We’ll work with you to determine which type of engagement suits your goals best and assist you in implementing it. Let’s talk strategy and make your brand stand out!